Starting a new business? Reinventing your current business?
​
Fortune favors the bold.
And bolder branding builds fortunes faster...


​​You want your business to stand out and connect with your ideal customer. But...how do you make that happen?

​Is it about getting an eye-catching logo?

Or putting together some kind of “dreamboard”?

Or maybe taking a dynamic picture of yourself and putting your name on it?

None of the above. (But we've seen experts touting all of these.)


A customer decides to buy from you because it feels good, right and true. 

That feeling comes from your branding.

And branding is not a logo problem or a dreamboard mission.

It's a strategy challenge. And addressing it as such is why big businesses usually get branding right.  


We've worked for big brands--and now we work for small businesses.

Over 12 years, we’ve developed and refined a small-business branding system based on the best of big-brand thinking. 

This system lets you start thinking about branding like a skilled marketer.

It also shows you how to use big-brand thinking in your small business.

Get the branding right, and all your marketing is easier.


Lightning Branding is also a blast. 

It emboldens you with new vision and awareness--and you get to have fun and excitement.

Plus, the system is easy enough for anyone smart enough to start a business.


You might call this The $25,000 Formula. 

That’s the price of developing a brand with an agency like ours.

And the branding work we’ve done with our clients has translated into millions in sales.  


Some folks call us foolish for giving away the store, but you can now have our system for branding our $25,000 clients.

It's also going to cost a whole lot less than hiring us for the full Monty. 

You have to be willing to do some of the legwork up front. We'll you teach you how in the course. You'll also get some personal conference calls with us. Then, we finish the branding for you.

You get a lot of custom work for about 80% off the full-blown package price.


And if you want to do it all by yourself, you can have our DIY system for under $200. 

​Either way, you’re in a much stronger position than if you’re grasping at straws in the dark, developing disappointing $5 logos and designing dreamboards that have little impact on the neuroscience of buyer psychology.
​For more information, click on the buttons below...

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Lighting Branding: The What & The Why.
Honey and Blaine describe the three levels of lighting: What you get, why you get it, and which package may be right for your business.
"The Parkers doubled our new business in the first two months.
​In the first 10 months, a business that had been essentially flat for 3 years was up 35%."
Mary Giveen / Dr. Sam's Eye Care

When your customer feels the right way about your business, that’s how you turn them into a buyer. 


​How well does this work? 

There are no guarantees. It depends on you. But here are just a few things we’ve seen happen:
  • A businesses that was flat for years suddenly doubles their new customers.
  • A client’s revenue surges by 30%.
  • A solopreneur doubles his income with no paid advertising.
  • An entrepreneur says he wants to "run some ads." We suggest a new brand instead. He agrees—and in a year, his new branding helps generate almost $1 million in new business.

Each of these business owners changed their business--and changed their life. 

And the first step was brand.
 

Like anything else so simple, this was years in the making. 

We’ve spent decades working for brands of all sizes.

Our biggest-ever client has over $80 billion in annual revenue.

Our smallest-ever client was broke.

We’ve written ads and commercials you may have seen and heard. We’ve spent our careers in the trenches doing exactly one thing: working to make the customer feel the right thing and take action.

We have a client whose brand has made him a local celebrity.

We’ve heard one client say, “We have more business than we can handle. We have to stop advertising.”


By working on your brand the Lighting Branding way, here are just a few of the powerful tools that you get:
  • Thinking about branding like a pro instead of a passerby
  •  Feeling the simple, psychological power of emotional resonance
  •  Seeing how a brand that doesn’t look like a brand at all--can be worth millions 
  •  Grasping the secret significance of defining your Core Customer, and how it informs everything you do 
  •  Unlocking the hidden power of persona that can transform your brand into a juggernaut
  •  Getting into the sizzle of going solo, putting the fire in focus, and how being consistent is king, queen and court
  •  Knowing how your brand’s driving force can begin with a four-word phrase you’ve known all your life
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​You can still hire us to do all this and more for $25,000—or, you can save 80%. 

The savings comes when you take on a big part of the work. Then, we finish the process with you.

For under $5,000, you get a custom logo, and valuable brand documentation that saves you time and money.
​

But, if you’re a self-starter, you can take command and brand by yourself with the DIY package for under $200. 

There’s also a 30-day money-back guarantee on both courses.

And whatever package you choose, you can be 100% certain: you’ve never done anything like this for your business. ​​
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Want to learn More About Our Featured Products?

Just click one one of the packages...
The Do-It-Yourself system to Lightning Branding
Step form DIY to working directly with Honey & Blaine in creating your Lightning Brand
Meet Honey & Blaine Parker

​We have decades in marketing and advertising for business of all sizes—from multinationals to solopreneurs. We’ve spoken to business owners around the globe on how to create a brand that attracts the right customer and generates revenue faster. Over a dozen years, we have honed a system that is all about big-brand thinking for small-business marketing. That system starts not with names and logos, but with a strategic process.

We are now working almost exclusively with small-business owners, guiding them to developing successful brands. We also love hearing their success stories. We’ve taken our method for getting to a potent, electrified brand, and developed it into an easy to understand system of videos and exercises. Whether doing the DIY version or the done-with-you Private Edition, Lightning Branding is for any business owner who’s serious about branding their business to do great things.
What a Lighting Brand has done for these business owners
"I hired Honey & Blaine to work with one of my clients who wanted to run a few ads. Instead of just ads, the Parkers proposed creating a new, separate brand and a dedicated marketing campaign. This new company in a highly competitive dental specialty field has six figures in revenue and is in the black in the first year. I was so impressed with their work, I had them re-brand my own company."
​-Lenora Milligan / Salt Dental Practice Management
"One of the first things the Parkers told me was to stop working harder and start working smarter. After they branded my business and came up with a complete ad campaign, one of the first things I told them was that I had to stop advertising. I’m too busy. Since working with the Parkers and creating a personal brand, my business has doubled. I have more jobs than I can handle."
​-Matt Wolf /  Wolf Custom Finishes
Honey and Blaine Parker helped me freshen the old brand on my hair salon. Then, they began creating local newspaper advertising for me. When the ads run, my call volume increases by 200 to 300%. I love the new brand. I love the advertising. And more importantly, so do my customers and prospects.     
​-Shylow Wolfinger /  Ooh La La Hair Studio
Our agency clients pay $25,000 for a fill branding exploratory.
If you're willing to do some of the work for us,
​​we're offering it to you now for a whole lot less.
Just a few of the Lightning Brands we've worked on
"I really appreciate it. I love love love!​ You rock!
​​-Lisi Crane / Owner
"People are noticing and complimenting us. I can't tell you how proud I am of the branding..."
​-Carol Anne Kret / Broker-Owner
"Seriously, over the moon. I *love* the tone. It's smart, spare, and pointed. I'm delighted. Thank you both!!"
-Juilie Fleming / Founder
"Perfect! Awesome! Love it! I am so thankful! Thank God I took your advice."
​-Laurie Nadeau / Owner
"I just got done speaking with one of my clients. She loved it. Job well done, and thank you.
​-​Chris Olsen / Owner
"Thank you, thank you. You two are batting 1,000 and I am close to insisting you cough up the Mensa cards."  
​-Lori Warhop / Founder
FAQs

Q: How long does it take to brand a business?
​A: It's a thoughtful process, so we don't recommend sprinting. We've seen people do it in a few weeks and we've seen some folks take a few months. It often depends how busy they are with other things.

Q: Do I have to be creative by nature to brand my business?
A: No. You just have to be willing to be thoughtful. The best things happen when you don't force them.

Q: Does this work for soloprenuers?
A: Absolutely. Soloprenuers need to work just as hard to stand out, if not harder.

​Q: If I do the DIY course and decide I'd like more help, can I switch to the course where you finish the branding for me?
A: Sure. We'll credit wthe price of your DIY course to your Private Edition upgrade.
Ready to see which level of Lightning is right for your business?